Illustration Style

Client: Liquor Market
Category: Illustration, Digital
Year: 2017

As Coles Liquor’s newest brand, Liquor Market required a new style to differentiate from the competition and gain recognition in the retail space. To suit their local, handcrafted prospects, I developed an illustration style which is simplistic, using broad rounded strokes and block colour; splattered and imperfect, showing signs of the creator’s hand.

LM-illustrations-min

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